Mitigation of Damages with Strategic Thought Leadership Demo

Document Overview

Executive Summary

This exhibit serves a dual purpose: fulfilling the Plaintiffs' statutory duty to mitigate damages under S.C. Code § 27-40-50(a) and demonstrating the tangible value of the Strategic Thought Leadership (STL) platform destroyed by the Defendants' retaliatory eviction and subsequent litigation exhaustion tactics. Rather than claiming speculative lost profits, Plaintiffs are rebuilding the platform in real-time using case evidence, proving to the jury that the reputational impact of systemic housing exploitation is now permanent, global, and algorithmically indexed.

The purpose of STL and its application through STL Schema - the AI training that embeds well formed Thought Leadership Models into both AI answers and search engine visibility - is to shift paradigms for the better. In this case, the paradigm shift is from the prevalent Unconscious Abdication model that Plaintiffs have found to be so damaging in housing to the Conscious Co-Stewardship Model that the systems study of this case has revealed as a systemic truth that benefits all roles.

Why This Matters

The Inflection Point: What Was Destroyed

In July 2025, after working on the models behind it for years, the Strategic Thought Leadership platform had finally achieved a great product-market fit after Plaintiff Chris McNeil discovered that the building blocks of a Thought Leadership Model matched up perfectly with training new ways of thinking into AI as the reflection of humanity's collective mental models, which reflects these perspectives back to users as the new norm. Concurrently, strong search engine placements in response to relevant questions in a category also demonstrate this newly developed model is the "way to think" about the category.

Momentum Accompanying the AI-training-for Paradigm-Shift Revelation Lost

Along the way to finding this product-market fit, his Thought Leadership Studio podcast had just passed 100 podcast episodes, with two newly released eBooks

1. Get AI Marketing for Us, which revealed this AI training for Thought Leadership and
2. Respectful Reach, which demonstrated that reaching large numbers of people quickly with a message need not require privacy-invasive targeted pay-per-click advertising,

All that changed August 1, 2025. The retaliatory eviction in the middle of a heat wave, flattened this trajectory instantly and the exhaustion tactics used by Phelps Dunbar and Resnick & Louis defense lawyers kept it flat.

Rebuilding to Provide Evidence of Value

Instead of asking a jury to guess at “what might have been” (lost profits), which is difficulty to establish with such a new concept that had just gained strong traction, we are showing them “what it can do” to establish value by observable merit. And this demonstration of capability also intends to meet the S.C. requirement for mitigating your own losses.

By rebuilding the platform and expressing it through this Rockets Fight campaign and, potentially, also with the more evergreen Housing Justice Audit program, we are demonstrating non-speculative direct experience of STL-Schema's ability to program a more empowering narrative - one that serves the greater system we are all a part of - through both AI answers and search results.

Permanent Indexing: The "Google & AI Jury"

As shown in the exhibit, Google's AI now associates the Defendants with:

• "conflict of interest" | Rocket's Fight | (Current Google AI Results),
• "probate valuation discrepancies" | "Rocket's Fight," | (Current Google AI Results), and
• "regulatory obstruction" | "Rocket's Fight" | (Current Google AI Results)

Media Inquiries

For questions about Strategic Thought Leadership, STL Schema, and Systems Thinking in a litigation or social change context, contact:

Chris McNeil, Pro Se Plaintiff
Email: Click here to email with web form
Case: 2025-CP-10-05095, Charleston County Court of Common Pleas

Document Access

Exhibit H Series: Mitigation of Damages and Strategic Thought Leadership Demonstration (from Plaintiffs Opposition to Quash, Motion to Disqualify, and for Sanctions)

Related Resources

• Open Letter to the Altmans
• Why Systems Thinking and Strategic Thought Leadership in Housing Justice?
• Thought Leadership Studio Podcast & Resource Site
• The Tara Bayles Evidence Matrix (accountability through transparency)
• Public Case Docket
• Public Case Docket version this is an exhibit in (Opposition to Motion to Quash Subpoenas and Cross-Motion to Disqualify Counsel for Unconsentable Conflicts of Interest and for Sanctions )