Explainer and Timeline - The Lawsuit Behind Rocket's Fight

Timeline Overview

From the initial forced displacement in July-August 2025 to the discovery of privacy violations in September, and the resource exhaustion tactics of the landlord attorneys, this timeline documents an ascending escalation of rights-suppressing tactics, exposing the toxic nature of fundamental mental models at the root of problems with tenant-landlord relations ... which are amplified by the housing crisis in Charleston, SC, where average rent ($2,771 as of Sept 2025) consumes over 56% of the average monthly salary, far exceeding affordability.

It highlights the key moments where the mechanical system applied to a social system model failed, leading to the current legal battle for accountability. This implies that - at least for the majority - the concept of "passive investing" includes an embedded assumption that passive = unconscious abdication, resulting in the willingness to look the other way as toxic property management uses intimidation tactics to control tenants and retaliation tactics - like a forced displacement in a heat wave and publishing their private images with syndicated mass distribution without their knowledge or consent - when they assert rights.

We are doing all of this to bring radical transparency and leveraged systemic change to rental housing because - having witnessed first-hand how toxic and systemic the current norms are - we realize it is the right thing to do for humanity.

It is our contention that "passive investing" doesn't have to mean "unconscious investing" and rental property ownership and management should better serve the end user - the tenant - whose payments make it all possible. Doing this is called "Designing-to-Demand" by genius business consultant John Seddon of the UK - and it flushes out waste, maximizes long-term profits, and - most of all - can humanize the interactions between tenants and landlords with both aligned around the shared interest of conscious stewardship of essential shelter where life stories play out.

It may be easy to miss with perception-distorting factors like the current supply-and-demand dynamics, the contractual nature of a lease, and the high exit costs of rental housing, but, when you zoom out and look at the big picture end-to-end, it still holds true that the end user sets the value of a service. So a service business can only maximize profitability by designing it from the end-user customer point of view.

in rental housing, that end-user is the tenant. The tenant's rent payments are the fuel behind the system working.

Whatever your role is with this system, it likely impacts you in many ways, and we hope you join us on this journey of change for which this lawsuit is simply a potentially high visibility leverage point to demonstrate the high cost of mental models that encourage treating tenants as inanimate machine parts rather than autonomous beings with agency.

A high-visibility lawsuit may be the perfect vehicle for a large-scale "teachable moment" where the old way is suddenly rendered clearly dysfunctional, shaking people out of mental habits so they are more open to a new way such as the "Conscious Co-Stewardship" model that unifies landlords and tenants with shared values and interests.